Although the Bank of Ireland site has a clean interface users might have trouble finding and understanding their range of product.

Mortgages are probably the easiest to find under “Buying a home." Potential clients will find a range of offers along with interest rates,calculators and a step-to-step guide along with an online application.

Loans are harder to understand as they're grouped under various categories. Under “buying a car” you can find motor loans; on the other hand you can also find it under “Getting a loan” along with personal loans and additional information about rates and other subjects of interest. Clients with holiday plans can find another type of loan under “Going on holiday” where they can also apply for a credit card.

But there is substantial information about credit cards under “Get a credit card.” There are various alternatives and lots of information about benefits, balance transfers and even tips and tricks for using your credit card.

Accounts are difficult to understand because there really isn’t a section for them. But users will find what they need in the“day to day banking” section.

Savings&Investements is the best organized section on the site with information on special savings incentive accounts and special bonus saver accounts. Bank of Ireland also has a subsection for saving options and one for investements options.

The trick for the user is to be patient. But if you are looking for information quickly and easily Bank of Ireland is probably a site to avoid.